About Us
Culture
Brand positioning:
The Mona Lisa in electric vehicles is beautiful and charming, making it impossible for people to fully comprehend.
Quality positioning:
Because it's a bird, it's high-end.
Production philosophy:
Details forge a brand, and success or failure is determined by details.
Quality concept:
Time is the standard for testing truth.
Service philosophy:
Experience 360 degree care.
Quality concept:
All the bird products are exquisite.
Cultural concept:
Youthful corporate style, cultural brand charm.
Cultural Promotion:
Promote the culture of Bo Er De and contribute to society with love.
Advertising slogan:
Little bird electric car, just like a bird flying gently.
Cultural carrier:
Little Bird Monthly Report
The formation and development of the Little Bird brand has profound and important significance, as it reveals a fundamental truth: corporate culture determines the successful development of a company. After 20 years of entrepreneurial development, Little Bird has firmly established itself as the top electric vehicle company in the country. Today's Little Bird leads the tide of the times, with five strong performances of quality, brand, team, culture, and market, showcasing the wonderful scenes of the success of Chinese private enterprises. We are not only engaged in industry, but more importantly, we operate a cultural concept. We have established a work philosophy of "market-oriented, reform driven, survival based on quality, efficiency driven by scale, and brand creation based on characteristics". We inherit the excellent character of Chinese Confucian business culture through etiquette, loyalty, and benevolence, and comprehensively build the Little Bird brand. We position natural birds, cultural birds, and soaring birds as the "three points and one line", forming a bird culture system. Birds are renowned throughout the world for their unique cultural character.
The positioning of Xiaoniao is accurate, and it showcases the charm of culture with its unique character. Xiaoniao culture is the driving force for enterprise development, and in the fierce social competition, Xiaoniao brand has shown strong risk resistance ability. It resolved market risks with superhuman intelligence. Remind people that seeking truth from facts, innovation, honesty and trustworthiness, and pioneering and enterprising are the successful experiences of Little Bird's development. The birds showcase famous brands with beautiful dance moves and build a modern electric vehicle production base in China. Leading the trend of the times with the unique culture of birds, nurturing cultural birds, innovative birds, boutique birds, branded birds, and hopeful birds. Someone may ask: How is the backbone of contemporary corporate culture formed? That is the bird's forward thinking mode, the strategic development idea of promoting enterprises through technology, strengthening enterprises through talent, and establishing enterprises through culture. In today's fierce market, various brand wars are unfolding, reflecting a rainbow of bird culture through the waves of the market. It interprets the business philosophy of bird civilization, honest business, and friendly and harmonious treatment of people. The natural bird, cultural bird, and soaring bird reflect the spirit of self-improvement and enterprising spirit of Chinese private enterprises, shaping a model of contemporary reform, innovation, and development.