June 6, 2012, marked the seventh anniversary of Taifeng Xiaoniao Company. To make the anniversary celebration more vibrant and promote the Xiaoniao "Bode" culture, the company launched a large-scale "Dream Realization" campaign focused on alleviating the difficulties faced by children in impoverished areas in accessing education. This activity spanned Jiangsu, Shandong, Henan, and Anhui provinces, generating significant social impact. Tens of thousands of impoverished students in eight schools received assistance, resulting in a deeply moving and inspirational event.

The company donated 1.2 million yuan worth of teaching facilities and student supplies to impoverished schools. This action touched the hearts of the community, the government, the schools, and the students, and initiated Shandong Education Television's large-scale public welfare and charity assistance program, "Warm 2012." This large-scale public welfare and charity assistance program had a wide-ranging and profound impact, unprecedented in both scale and coverage. The first stop of the large-scale public welfare charity assistance activity was held at Dushan Primary School in Tongjing Town, Yinan County, Shandong Province. On May 23, the campus was filled with festive cheer, and with the sound of celebratory cannons, the donation ceremony officially began. Deputy County Magistrate Zhang Shenghua gave a speech, and relevant leaders from the County Women's Federation, County Federation of Industry and Commerce, Education and Sports Bureau, and Propaganda Department attended the meeting.

"Warm 2012" charity ambassador Wei Binghua interacted with students in the classroom and on the basketball court, yielding positive results. Qilu Evening News, Linyi Daily, and Linyi Radio and Television News conducted special reports. The second stop of "Warm 2012" was the "Left-Behind Children's School" in Dingtao County, Shandong Province. This school had received a donation of 150,000 yuan from Xiaoniao the previous year and had become a designated recipient of Xiaoniao's assistance. When the school's teachers and students saw the company's leaders again, they were moved to tears. This donation ceremony was grand, attended by the Heze Municipal Propaganda Minister, Dingtao County Executive Deputy County Magistrate, County People's Congress Standing Committee Director, County Political Consultative Conference Chairman, and relevant leaders from the County Propaganda Department and Education Bureau. Famous television actor Chen Long, an ambassador for the cause, also participated, creating a perfect combination. Subsequently, the "Warm 2012" activities continued with donations to schools such as the Limin Central School in Yucheng, Shangqiu, Henan, and Wangying Middle School in Huaiyin District, Huai'an, Jiangsu. On June 1, the "Warm 2012" large-scale public welfare and charity assistance activity reached its peak, with events simultaneously unfolding at Huangtai Primary School in Jinan, Shandong; Dougouchen Primary School in Wuyang County, Luoyang, Henan; Sunny Boarding School in Lvyi County, Zhoukou, Henan; and Ningxia Primary School in Suzhou, Anhui. Domestically renowned actress Huang Yi, an ambassador for the cause, participated in the activities, and major media outlets conducted special reports. This donation activity received positive feedback from all sectors of society. Xiaoniao's "Bode" culture embodies the fine traditions of the Chinese nation, and Xiaoniao uses its dedication and harmony to compose a love song.

　　Caring for and giving back to society is an important part of Taifeng Xiaoniao Company's culture. Company leaders stated, "No matter how poor we are, we cannot let the children suffer. The ability of a single enterprise is limited, but having the whole society participate and focus on the future of our nation's children—that is the most beautiful tomorrow."